For the Paralympic Fiesta in both 2024 and 2025, we are part of the support for Singapore National Paralympic Council (SNPC) to develop the overarching event concept and digital engagement systems. Our role was to transform the public’s experience from passive observers into active participants by integrating a specialized virtual layer into the physical festival.
2024 (Our Tampines Hub): Under the theme "Road to Paris," we built a Virtual Challenge that served as the primary engagement hook. Participants had to complete five digital milestones—ranging from interactive quizzes to distance goals—to earn a physical, limited-edition Paris 2024 commemorative pin. This system ensured that visitors didn't just walk through the hub but actually engaged with the values of the Paralympic movement.
2025 (Waterway Point): Following the success of the previous year, 2025 edition featured a hybrid model where a Virtual Kilometer Quest complemented a physical 3KM walkathon at Punggol Waterway Park. We also developed a Digital Storytelling route, where visitors used their mobile devices to unlock the personal "Road to Glory" narratives of our para-athletes.
By delivering a stable, gamified digital infrastructure and a cohesive event narrative, we helped the SNPC achieve record-high engagement levels. This project highlights our capability to execute end-to-end event concepts that use technology to turn social causes into interactive, reward-driven community experiences.
