We provide the digital toolkit to turn passive audiences into active communities. From virtual races to in-venue gamification.

The SportSG IGG Virtual Challenge serves as a premier internal team-building initiative designed to strengthen the bond among SportSG staff through shared fitness goals. Since its 2024 rollout, the challenge has transformed the way departments interact, moving beyond the office to foster a culture of health and camaraderie. By 2025, the initiative has seen high engagement across all levels of the organization, with staff participating in virtual milestones that promote both mental well-being and physical activity.‍

A dynamic organizational initiative driving wellness across SMRT’s diverse workforce, engaging thousands through virtual milestones to foster physical health, mental resilience, and a unified "One SMRT" culture.

A premier fitness movement igniting the fighting spirit of over 40,000 soldiers and NSmen through virtual milestones, fostering national resilience, discipline, and collective strength across the SAF.

An immersive gamification activation celebrating the TEL4 opening, engaging 20,000+ commuters through interactive station puzzles, digital storytelling, and exclusive rewards to enhance the public transit experience.

A crackin' collaboration with Royalworkz that engaged over 10,000 users during COVID-19, blending Gudetama’s signature "lazy" charm with virtual fitness milestones and highly coveted limited-edition merchandise.

A vibrant hybrid charity run partnering with tokidoki to launch the AIA Better Lives Fund, engaging thousands in virtual fitness and in-person scavenger hunts for a meaningful cause.