The LTA MRT Mysteries served as a high-impact gamification activation launched to celebrate the opening of the Thomson-East Coast Line Stage 4 (TEL4).
Designed to transform the commuting experience into an immersive adventure, the initiative successfully engaged over 20,000 participants by turning new stations into interactive puzzle zones. By blending digital storytelling with physical exploration, the activation encouraged commuters to discover the unique features of the TEL4 stations while fostering a sense of community excitement.
The success of MRT Mysteries highlights LTA’s commitment to innovative public engagement, making every journey on the new line a rewarding and memorable experience.
