In collaboration with Hasbro’s My Little Pony, Suntec City transformed into a vibrant playground, hosting the My Little Pony Fun Race. Over 7,000 participants explored the mall through engaging activities, puzzles, and redemption opportunities, driving footfall and boosting retail engagement.
Client:
Suntec CityDate:
2022Product:
GamificationCapacity
7,000 participantsHow It Works?
Missions Challenge
- Participants navigated 10 checkpoints across Suntec City Mall, solving puzzles and quizzes while exploring various retail stores.
- Retail brands benefited as participants redeemed My Little Pony Fun Race tickets to receive exclusive goodie bags with Treasure Hunt Maps.
Interactive Elements
- Treasure Hunt Maps: Physical maps distributed at stations allowed participants to engage with the game in-person.
- AR Games: Exclusive Instagram AR games immersed participants in a My Little Pony digital experience.
Family Fun
- A dedicated zone offered fun for kids and families, including special appearances by the My Little Pony mascot for photo opportunities.
- Prizes for completing the Missions Challenge were redeemed at Suntec City Customer Service Counters.
Solution & Result
- Over 7,000 participants completed the challenge, discovering all 10 checkpoints.
- The event garnered extensive media coverage, marking the first-ever Fun Race in a mall.
- Families and children enjoyed engaging activities while retailers experienced increased traffic and sales during the campaign.