How It Works?

Ticketing

• Participants seamlessly purchased tickets via a centralized platform with multiple payment options.
• The system allowed participants to select race categories, register teams, and add merchandise during the sign-up process.
• Automated reminders ensured participants were informed about important event details.

Pre-Event Missions

• Participants engaged in a series of fun challenges, such as trivia quizzes, photo submissions, and milestone activities.
• Each mission was designed to foster excitement and build a sense of community among runners before the race.
• Points earned from missions could be redeemed for exclusive rewards and discounts.

Virtual Challenge

• Runners who could not join the physical race took part in a virtual challenge.
• Participants logged their distances via fitness apps, which synced with the platform to display real-time progress.
• Leaderboards encouraged friendly competition, with top performers recognized and rewarded.
• The challenge integrated a fundraising component, where participants could dedicate their runs to support selected charities.

Solution & Result

• Over 12,000 tickets sold, with a seamless experience from registration to race day.
• Pre-event missions saw 50% engagement, with participants collectively completing over 10,000 missions.
• The virtual challenge successfully raised $200,000 for charity, with participants logging a combined 250,000 kilometers.
• The platform facilitated positive community engagement, boosting event visibility on social media with over thousands shares of e-badges and photos.